The 137th China Import and Export Fair (Canton Fair) concluded triumphantly in May, with Guangzhou Light Holdings Limited (GZLI) presenting over 1,000 exhibits across five major categories: machinery, building and decorative materials, Kitchenware & Tableware, sanitary and bathroom equipment, and festival supplies. Our innovative displays attracted buyers from 40+ countries including South America, Southeast Asia, Europe, the Middle East, and Russia, with multiple orders confirmed on-site.

Innovation Sparks Product Breakthroughs and Drives Business Growth

At the Machinery Hall (Phase I of Canton Fair), GZLI's upgraded food processing equipment lineup – featuring combination ovens and dough proofer–addressed global clients' evolving production demands. The Dust collector, with a 99.9% dust capture rate, became a spotlight, enabling the recycling and reuse of waste powder and providing a green and eco-friendly production solution for global customers. These innovations drew over 400 visitors and a 50% increase in inquiries from South America, Southeast Asia, and Europe.

In the building materials exhibition area (Phase II), new moisture-proof and anti-corrosion building materials such as SPC flooring and WPC wall panels were introduced. In the bathroom fixtures exhibition area, a customized bathtub made its debut, supporting free combinations of exterior colors and functional modules. The newly-launched External chiller bathtub can quickly lower the water temperature to an ice- bath level, precisely meeting the needs of sports rehabilitation, and has won the favor of Indian customers with promising prospects for cooperation and development.

Deepening Belt and Road Ties: Diversified Strategies Yield Results

In the home furnishings zone, our "CHAMPION" shelf design and one-stop service secured repeat orders from long-standing German clients with a 1.5-fold value increase, following successful collaborations with Indonesian and Philippine partners at the past two fairs.Additionally, we reached supermarket shelf cooperation intentions with Peruvian and Venezuelan buyers. 

In the Festive Products Zone, our upgraded snow spray cans, certified to European standards, secured orders from Iran and Germany. The "Diamond" UV-printed insulated bottles drew concentrated attention across Middle Eastern and Southeast Asian markets, sealing three confirmed deals during the event.

Digital Marketing Enhances Precision Outreach, and Website Upgrades Boost Global Collaboration

Pre-fair, GZLI sent targeted emails and social media promotions to over 480 clients in key markets such as South America, the Middle East, and Southeast Asia. Our upgraded website and product microsites highlighted detailed product parameters and application scenarios, supporting online product selection. We conducted online marketing training for our trade team to enhance cross-border client development capabilities. These digital strategies effectively attracted new clients and deepened existing clients' understanding of our innovation.

The results of this Canton Fair underscore the effectiveness of our "product innovation + market cultivation + digital empowerment" strategy. Moving forward, GZLI will continue leveraging the Canton Fair platform to strengthen economic ties with "Belt and Road Initiative" countries, driving innovation and delivering high-quality products and services to the global market.